Photography is vital in showing the brand identity of Modesto Junior College.
Images give the opportunity to convey the college’s rich history, diversity, and community in ways words cannot. From the academic experience to the feeling of community, these images represent an authentic view into Modesto Junior College.
The style of photography focuses on using natural light to create an authentic view, with even exposure and warm, vibrant colors. A shallow depth of field provides an intimate connection and candid experience with the subject allowing the viewer to experience being in the moment; creating a window into to what it feels like to be part of Modesto Junior College’s diverse community.
This moodboard represents some of the college’s areas of focus when it comes to subject matter. The photography focuses on a range of subjects, from faculty and the care they give students, to the camaraderie on campus when living the pirate life.
Focus is on the faculty member and their interaction withan unidentified student.
This portrait highlights the student and their sport. This can be used for promotional materials, recruitment, or to help the student athlete create a portfolio.
The viewer is placed in the middle of a study session seeing the connection faculty have with their students.
The image showcases the diverse students at the college, the welcoming
atmosphere, and community experience.
Executive Leadership, Management, Faculty, and Classified staff are called to speak at a variety of events, and utilize headshots regularly for professional and promotional applications.
Many students volunteer or promote the college and share the impact Modesto Junior College has in the local community.
Archetectural photography is used to show appreciation for the campus, create directional signage and maps, and documentation.
Students learn in more settings than in one traditional classroom. Photography is used to document the other facilities and labs where students learn.
Facial expressions and color bring life to the special moments and achievements of students.
If you have questions or need guidance on photography selection, creation, or editing please
Focusing on how students learn and where they learn gives the college’s audience an honest view into all the programs available at MJC.
Capturing students, faculty, and staff making connections on and off campus. This includes students chatting on campus, meeting with staff, social activities, and community outreach.
Photography that focuses on the people of MJC plays a key role in connecting the college’s primary audience to the humanity and stories about the institution.
Photos of architecture, the natural surroundings or for navigational and informational needs. These images focus on providing MJC students with the views they need to explore campus.
Modesto Junior College is committed to creating and promoting education for every member of its diverse community. The college’s photography aims to represent everyone in the community in terms of sex, gender identity, gender expression, sexual orientation, pregnancy status or any other characteristic protected by district policy or state, local or federal law.
With few exceptions, college photography avoids staged or overly polished imagery that would showcase an inauthentic view of the college, its students or staff.
When using photos for projects, the selections should serve the story and deliver on the defined message or strategy. These guidelines are set to ensure we remain authentic in our portrayal of Modesto Junior College.
Editing should be kept to a minimum, only enhancing the technical quality but not changing the intent of the photo. Avoid over saturation, exaggerative filters and other elements that distract from the message of the photo. Alterations that misrepresent the image, confuses or misleads our audience is prohibited.
Historical photos features to show MJC’s legacy.
Current photography should always be the anchor to our story telling. Historical images must be treated with the utmost respect and only be adjusted to repair technical flaws or damage. Adjustments to fit technical demands of projects such as resolution/size changes, image sharpening, or color correction to ensure accuracy is also allowed.
Historical images are defined as images completed 15+ years ago.
Archived photos are completed works that should only be accessed for review and reference needs.
Archived images are defined as images completed 4 - 14 years ago.
Current images are defined as images completed within the last three years.
Photography requests must meet 2 or more of the following criteria:
All photography used for printed publication, digital promotion, or other visual communications will be approved by the Office of Marketing & Public Relations. Photography taken by external vendors or third parties are subject to college brand standards as outlined in this document when used to represent the college.
The Office of Marketing & Public Relations reserves the right to use the work of outside photographers with the creator’s explicit written permission when appropriate for the project. All photography requests are subject to availability and use of third party vendors can be approved based on project timeline, budget, and subject matter. Please connect with the Office of Marketing & Public Relations if you have questions about booking a photographer.
Tinted or duotone photography is utilized for presentations, large documents, or promotional materials where visual interest needs to be subtle. All tinted photography is treated using Modesto Junior College’s brand colors and not heavily retouched unless to resolve legibility concerns.
All images that are tinted should be high quality images produced by the Modesto Junior College photography team to ensure the final product is in accordance with brand standards.
The wave pattern is used against the blue on printed or digital material.
The wave pattern should never appear behind large swaths of body copy as it will affect readability. Limit text to large headers, or bold word art to maintain proper contrast and accessibility. The wave pattern is used as a solid tone with no gradation.
Gradients of the MJC Blue appear frequently in marketing.
Most commonly, the blue is gradated across photography either along the bottom or the left and right sides of the image. Never over the top of a photo unless used in a extremely vertical format. The blue should always transition from 100 percent to 0 percent at full opacity. The gradation should be even and not vary in transition. Faces or important details should not be obscured with the gradient. Gradient treatments should not be used where text would become illegible.
